UX Design & Research
Experiences
Professional
Clutterbot:
Clutterbot has been the primary focus of my UX experience, covering both design and research. It's where much of my recent career development has taken place, and it feels like a natural overlap of my past experience and studies. While I'm unable to share specific work due to the nature of the company, I can walk through the techniques and experiences I've gained during my time there.
Interviews
As part of our data collection process, I conducted recorded interviews with parents to capture customer perceptions and feedback. These interviews followed a prepared list of questions designed to draw out relevant insights.
The recordings were then uploaded to Dovetail, where I used the tagging feature to organise and extract key findings. These insights were passed on to the relevant Product Managers to inform future planning.
Low Fidelity Wireframes
To support the app's design system, I used Figma to create low-fidelity wireframes mapping out how notifications would be stored and accessed within the app. These were built using part of the existing home screen design alongside the Apple iOS asset pack.
Once complete, the wireframes were turned into a functioning prototype to demonstrate the page flow to relevant stakeholders.
Usability Testing
I conducted in-person usability testing with participants from our regular research customer base to evaluate specific app features. Each session followed a script to ensure key areas were covered, while also allowing for general use and I noted any notable reactions along the way.
After testing with six participants, I collated the findings into a clear summary to guide discussions around what was and wasn't working, helping inform further improvements within the Cloud & Mobile team.
User Flows
I was tasked with updating the app's user flow in Miro, refining existing flows and adding new sections to accurately reflect the intended user journey through the app.
Card Sorting
Following interviews conducted by the lead designer, I sorted through the data by grouping related items and identifying what had been left out. Once all cards were accounted for, the results were compiled into a similarity matrix.
This was completed using a combination of Miro and Google Sheets.
Similarity Matrix
Following the initial card sort, our group worked through the data together, counting how often items were grouped and identifying relationships between them. After going through each section, I compiled the strongest associations into a matrix, which was then used to provide feedback on feature placement to the Design and Cloud & Mobile teams.
Research
Various tasks required background research before moving forward, covering areas such as app maps, video marketing, and notifications. This involved reviewing company websites, written documents, media, and other relevant sources to build a solid understanding of each task.
I also conducted B2B research to explore potential areas where the business could pivot into new markets.
Concept Work
As part of the robot's design, I developed a range of eye concepts using Figma and Photoshop, alongside research to inform the direction. These concepts were refined through group discussions exploring the different options, and later put through sentiment testing with parents to validate the design direction.
The designs were also tested across different screen sizes, which involved attaching printed mockups to a robot shell to give the engineering team accurate, real-world feedback.
Heuristic Evaluations
To assess the app's current UX, I conducted a Heuristic Evaluation, capturing screenshots of the app and providing critical feedback and positives through sticky notes in Miro. The findings were passed on to the design lead to discuss with the Cloud & Mobile team.
Video Assets
I created a number of short videos to communicate key insights back to the company, alongside staged videos to clearly illustrate the core issues being identified. These were produced using CapCut and DaVinci Resolve.
A/B Testing
As part of managing the CRM, I ran informal A/B testing on our recruitment ads. This involved posting our existing ad copy alongside a new version I had written, spaced a week apart to compare engagement. The updated copy appeared to result in more sign-ups for home testing and data collection.
MVP Research
Following some company setbacks, I was tasked with returning to our core customer base to ensure we had all the information we needed. This involved conducting over 20 interviews, rotating with team members to capture any new insights. The findings were compiled into a report for senior stakeholders, though ultimately no new information emerged that could address the challenges the company was facing.
Thumbnail Drawing
To visually communicate different stages of the customer journey, I created illustrated thumbnails for the sections I was responsible for, designed to make each stage quick and easy to understand at a glance. These were drawn in Clip Studio Paint and then added to the relevant Miro board.
Personal
Personal Portfolio Project - Spotify Redesign
To grow my portfolio, I looked at apps I used daily and explored whether others shared similar frustrations. This led me to the Spotify desktop app, where I undertook a full UX project to identify and address design issues using a design thinking approach. A more in-depth breakdown of the project can be found here.
Certifications from Alison.com & Linkedin Learning:
These certifications gave me a foundational understanding of UX principles and a framework to build on throughout my professional experience at Clutterbot. They also served as my introduction to using Figma within a design workflow.